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SEO training for in-house marketing teams

I'm an SEO coach and trainer for corporate marketing teams. I teach your team how search engines work, how to measure organic revenue, and how to run SEO without waiting on an outside vendor.

Book a discovery call See the curriculum

12+
years in SEO
8
conference and event stages
31+
bylines in Search Engine Land and Search Engine Journal

Outcome

A marketing team that runs SEO without an outside vendor

Best for

Marketing leaders whose team depends on an agency or one SEO specialist for every decision.

Why SEO training matters for corporate marketing teams

Your customers use the internet to research before they buy, and your team's decisions determine how much of that web traffic reaches your company.

  • Writers choose content.
  • Designers choose templates.
  • Developers choose how pages render.

Each choice changes how a search engine reads your pages and where they land in the rankings.

When one person or one agency understands those choices, every page waits in a queue. When your whole in-house team understands them, pages ship ready to rank.

Aligning training with your website and business goals

Training starts with your site, not a slide deck. Your team practices on your own pages, your own keyword research and your own Google Search Console data, so every exercise produces work you can publish.

Then we tie the skills to the KPIs you're measured on. Your team learns which SEO tasks move revenue and which ones only feel productive.

Corporate SEO training, from fundamentals to advanced strategy

Every program is private SEO training for your team only, built around its current level, your industry and your website. A content team needs a different curriculum than a team that already runs technical audits.

  • Level 1

    Fundamentals

    How Google Search crawls, indexes and ranks pages, and how to do keyword research.

  • Level 2

    Working skills

    Briefs, on-page optimization, competitive research and reporting.

  • Level 3

    Advanced SEO training

    Technical SEO, testing, AI search and scalable operations.

I've worked across healthcare, media and publishing, ecommerce, SaaS and energy. The methodology transfers because the underlying problem is the same everywhere: a search engine has to find your pages, understand them and trust them.

A learning path from SEO 101 to AI search

The modules run in the order teams learn best. Every package can be as large or small as you need, so start at any stage or take all four.

Module 1

SEO Foundations

Your team learns how search engine optimization works and what to publish.

  • SEO 101 fundamentals: How pages on the internet get discovered, indexed and ranked, and how to turn keyword research into a content plan.
  • Content strategy and SEO content training: Plan topics around the questions buyers ask, and teach writers and copywriters to decide what to publish, update or retire.
  • Competitive research tactics: See which pages and keywords drive a competitor's web traffic, and where they are weak.
Module 2

Technical SEO Skills

Your team fixes the site and earns trust.

  • Technical SEO training: Crawling, rendering, redirects, structured data and log files. I taught a 6-hour technical SEO masterclass at SMX Master Class in 2025.
  • User experience and Conversion Rate Optimization (CVR): See how page speed, layout and content structure affect both rankings and conversions.
Module 3

Measurement and Testing

Your team shows what works.

  • Analytics and reporting ROI: Connect organic data to revenue so SEO earns its budget.
  • SEO testing methodologies: Set up a test, choose a control and read the results honestly. I ran a 24,886-observation study of title tags and found Google rewrote 76% of them. Your team learns to test claims before acting on them.
Module 4

Scaling & Authority

Your team runs SEO without outside help.

  • Developing scalable SEO operations: Build briefs, checklists and QA steps so quality holds as your page count and headcount grow.
  • Online authority building: Earn the links, mentions and brand signals that search engines and AI systems trust.

Problem solving is part of every track. Your team practices diagnosing real situations, such as traffic that declines despite solid rankings, so they can find the cause instead of guessing.

SEO team training: flexible, customizable and built for teams

  • In-person or virtual workshops

    I run both. For in-person workshops, travel costs are either covered by the client or charged as an upfront fee.

  • Customizable corporate SEO workshops

    The agenda reflects your goals, your platform and your team's roles, from writers to developers.

  • Hands-on skill development

    Every session includes practical exercises on your own site, not hypothetical examples.

  • Continuous learning

    Each team receives post-training resources: slide decks, checklists and templates they can reuse.

Tools, reporting and performance tracking

Your team learns the tools they will use every week, including but not limited to:

  • SERP analytics

    Google Search Console, Bing Webmaster Tools, Sistrix, etc.

  • Web analytics

    GA4, Adobe Analytics, Amplitude, etc.

  • SERP & AI tracking

    Ahrefs, SEMrush, Profound, Merj, etc.

  • Technical SEO

    Screaming Frog, Sitebulb, Botify, Lumar (formerly Deepcrawl), Oncrawl, etc.

Reporting gets equal time

Your team learns to:

  • Set SEO KPIs that match business goals.
  • Run measurement on a schedule, with a clear owner.
  • Build more effective reports that actually drive strategy.

A report that lists rankings but not revenue gets ignored. A report that connects organic data to outcomes gets funded.

Work with an SEO coach who trains your whole team

12+
years in SEO
20+
years in web development
8
conference and event stages
31+
bylines
12
podcast appearances

As an SEO training consultant, I teach your marketing managers, writers and developers together, with SEO coaching for your leads.

I've sat on your side of the table. I led SEO, content, social, PPC and email for Epic Health Care, and I helped grow the Commerce department at ACTIVE Network. Since then I've worked as a consultant for enterprise brands and agencies.

When LifeStance started consulting with my agency, the company had no marketing team. It had one project manager. Over four years I helped grow that into a full, multi-role marketing team, and the company went from PE-funded startup to IPO within those four years. I know what it takes to turn one person into a team that runs search on its own.

  • Invited by Google. I presented a measurement framework for AI agents and bots to about 300 SEO leaders and Googlers at Search Central Live Deep Dive Europe 2026 in Barcelona.
  • A track record as a trainer and speaker. I spoke at BrightonSEO in October 2026 and led sessions at SMX Master Class in 2024 and 2025.
  • Published where SEOs read. 31+ bylines in Search Engine Land and Search Engine Journal, plus original research with stated methods.
  • Brand-side and agency experience. I've held roles at LOCOMOTIVE, Pillar Four Media (partnerships with Fortune, Condé Nast, NCOA and BetterHelp), Cardinal Digital Marketing and IV Interactive, plus in-house at Epic Health Care and ACTIVE Network.
  • Enterprise SEO training grounded in real integrations. At LifeStance, I built post-acquisition SEO plans for 20+ regional brands and consolidated them into the parent site ahead of the company's IPO.
  • Direct access. You learn from me, not a junior. No handoffs.

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How training works

  1. Intro call. Thirty minutes on your team, your site and the goals you're measured on.
  2. Scope. We agree the curriculum, format and schedule in contract.
  3. Workshops. In-person or virtual sessions built on your own pages, keyword research and data.
  4. Follow-up. Recordings and reusable resources for your team.

Questions marketing teams ask

What does SEO training for a marketing team cover?

It covers how a search engine finds, understands and ranks your pages, plus keyword research, content, technical SEO, AI search, testing and reporting. You choose the areas.

How long does a program run?

The length of a program depends on your budget, team size, team availability, starting level and goals.

Who should attend?

Marketing managers, content writers and copywriters, web and product teams, brand and demand generation marketers, and the leaders who approve budget. I tailor exercises to each role.

Do you replace our agency?

No. Your team learns to brief, review and measure the agency's work, and to handle routine tasks in-house.

How does pricing work?

Pricing is based on the goals you want your team to achieve during the training and your budget. There is a 3-hour minimum for any first-time session. After the first session, I offer hourly coaching for teams.

Equip your team with SEO skills that deliver

Tell me your team size, your site and the goals you're measured on. We'll spend 30 minutes deciding whether training fits. No pitch.

Scheduling is flexible: sessions can run as one intensive day or spread across weeks around your campaign calendar.

Book a discovery call Request a custom training proposal