John McAlpin

As the SEO Director at Cardinal Digital Marketing, John McAlpin specializes in healthcare SEO for enterprise and mid-market organizations.

  • SEO Strategy Director – Cardinal Digital Marketing
  • Author – Search Engine Land
  • VIP Contributor – Search Engine Journal
  • Former Board of Directors – DFWSEM


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About John McAlpin & Healthcare SEO

John McAlpin is the SEO Director for Cardinal Digital Marketing, specializing in healthcare SEO for enterprise and mid-market multi-location organizations. He has over a decade of experience in the digital marketing industry, with a focus on search engine optimization. John has worked with clients in a variety of industries, but healthcare is his passion. He is knowledgeable about the unique challenges and opportunities that come with healthcare SEO, and he is dedicated to helping his clients achieve their growth goals. In addition to his work with Cardinal Digital Marketing, John also writes for Search Engine Land and Search Engine Journal. He is a former DFWSEM board member, and he is an active member of the healthcare SEO community.

Where I Work

I’m the SEO Director for Cardinal Digital Marketing, the leading healthcare SEO agency in the United States. I help set the strategy for our mid-market and enterprise-level healthcare organizations. Some of the incredible brands I’ve had the pleasure to work with include:

  • Freshly
  • LifeStance Health
  • Home Health Care Assistance
  • CareSpot/MedPost
  • Active Network
  • Nutrafol
  • And More!

Cardinal takes pride in being a truly turnkey partnership that feels more link an in-house team than an outsourced vendor.

Where I Write

Search Engine Land

In 2022 I started contributing regularly to Search Engine Land. My goal is to provide useful tools and advanced technical insights that are not covered anywhere else.

Search Engine Journal

In 2019, I began writing helpful articles at Search Engine Journal as a VIP Contributor. My articles range from in-depth technical SEO walkthroughs to intro guides for new SEOs.

Check out some of my most popular articles:

Clients That Trust My Advice

LifeStance Health Logofreshly logothekey logobayada logocarespot logonutrafol logovitalskin dermatology logodentalworks logo

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