John McAlpin SEO Consulting
Technical SEO Consulting & WordPress Development
- Author – Search Engine Land
- VIP Contributor – Search Engine Journal
- Former Board of Directors – DFWSEM
Technical SEO Consulting & WordPress Development
John McAlpin is a SEO Director for Pillar 4 Media and an independent SEO consultant, specializing in healthcare SEO for enterprise and mid-market multi-location organizations.
He has over a decade of experience in the digital marketing industry, with a focus on search engine optimization. John has worked with clients in a variety of industries, but healthcare is his passion. He is knowledgeable about the unique challenges and opportunities that come with healthcare SEO, and he is dedicated to helping his clients achieve their growth goals. In addition to his consulting work, John also writes for Search Engine Land and Search Engine Journal. He is a former DFWSEM board member, and he is an active member of the healthcare SEO community.
Freshly was working with another contractor who reached out needing more advanced technical auditing. I was able to find hidden crawl issues that was blocking their most important pages from being crawled properly.
During my tenure with Cardinal Digital Marketing, I help grow LifeStance from a regional startup to IPO in 2021. I directly helped develop 16 of their regional websites and merge them all into a powerhouse brand that competes with the top behavioral health companies in the U.S.
During my tenure with Cardinal Digital Marketing, I helped consult on a massive technical, on-site, and off-site audit that resulted in 100+ opportunities to help them grow their organic presence. Bayada continues to be the largest home health company in the world.
During my tenure with Cardinal Digital Marketing, I helped rebrand Home Care Assistance to TheKey, one of the largest home care companies in the U.S. This involved careful migration of dozens of franchise websites into the primary domain, ensuring to retain all previously earned organic equity.
Nurtafol was working with another contractor who reached out needing more advanced technical auditing and content planning. My audits help ensure that they were setup on a scalable model with a robust content framework for the future.
During my tenure with Cardinal Digital Marketing, DentalWorks was looking for help recovering from a downward organic spiral. My audits help elevate them from the outdated microsite model to a more scalable solution for their multi-location business.
