As the SEO Director at Cardinal Digital Marketing, John McAlpin specializes in healthcare SEO for enterprise and mid-market organizations.
John McAlpin is the SEO Director for Cardinal Digital Marketing, specializing in healthcare SEO for enterprise and mid-market multi-location organizations. He has over a decade of experience in the digital marketing industry, with a focus on search engine optimization. John has worked with clients in a variety of industries, but healthcare is his passion. He is knowledgeable about the unique challenges and opportunities that come with healthcare SEO, and he is dedicated to helping his clients achieve their growth goals. In addition to his work with Cardinal Digital Marketing, John also writes for Search Engine Land and Search Engine Journal. He is a former DFWSEM board member, and he is an active member of the healthcare SEO community.
I’m the SEO Director for Cardinal Digital Marketing, the leading healthcare SEO agency in the United States. I help set the strategy for our mid-market and enterprise-level healthcare organizations. Some of the incredible brands I’ve had the pleasure to work with include:
Cardinal takes pride in being a truly turnkey partnership that feels more link an in-house team than an outsourced vendor.
In 2022 I started contributing regularly to Search Engine Land. My goal is to provide useful tools and advanced technical insights that are not covered anywhere else.
In 2019, I began writing helpful articles at Search Engine Journal as a VIP Contributor. My articles range from in-depth technical SEO walkthroughs to intro guides for new SEOs.
Check out some of my most popular articles:
January 24, 2022 by John McAlpin
How to Use hreflang Tags to Improve Your International SEOHreflang tags are one of the most popular methods for notifying search engines of alternate versions of pages of international SEO efforts.
LET'S LEARN!
January 13, 2022 by John McAlpin
How to Hack Into a WordPress Site Through SFTPIn this article, we'll learn how to create a new admin account for WordPress by adding a small snippet of code to the functions.php file.
LET'S LEARN!
November 5, 2021 by John McAlpin
How to Export & Import Posts in WordPress Without Losing ImagesIf you've ever used the import/export feature in WordPress, then you know that image never carry over. Here's how to not lose your images.
LET'S LEARN!