You own SEO inside a large company, and the CFO, the dev team and the agency all want something different. I bring senior judgment without the full-time hire.
Best for:Teams that need roadmap ownership and executive-level direction before they can justify a full-time head of SEO.
Typical timeline: Ongoing, scoped monthly
Best for:Large or complex sites where the question is what's costing revenue and what to fix first.
Typical timeline: Scoped per site, fixed fee agreed in writing
Best for:Leaders who need to explain AI search to the board without hype or alarm.
Typical timeline: Scoped per site, fixed fee agreed in writing
Best for:A sounding board for agency evaluation, a tough stakeholder or a decision you don't want to make alone.
Typical timeline: No minimum commitment
Best for:Marketing generalists on your team who need to run SEO day to day, so every decision doesn't route through you or an agency.
Typical timeline: Scoped by team size, starting level and goals
Learn more about SEO Training for Marketing TeamsI've worked in-house at Epic Health Care and ACTIVE Network, so I know how initiatives stall and how budget gets approved.
Executives hear revenue, risk and cost of inaction first. Technical depth supports the argument; it never opens it.
Your agency and developers keep doing the work. I set the standard, review the output and hold everyone to it, so accountability stays where it already lives.
One senior practitioner, start to finish. No junior analysts drafting your deliverables.
Thirty minutes on your team, your stakeholders and what's blocking progress.
NDA first, then a flat-rate scope agreed in writing.
I work the data and talk to the people who touch the site.
Findings written so you can forward them to your CFO unedited.
Most of my work is under NDA. If you need confidentiality, it's already the default.
A tracking checklist for teams building reporting that holds up in executive reviews.
View my author bio on Search Engine Land ↗ (opens in new tab)The mindset I use on technical audits of large, complex sites.
View my author bio on Search Engine Journal ↗ (opens in new tab)Original research with sample size and method stated: 24,886 observations, 76% rewritten.
Read articleThey execute. I bring judgment on value and risk that sits with the CMO and CFO, and I govern the people doing the work.
No. I own the roadmap and the outcomes, not just a deck handed off at the end. You work with me directly, not a junior delegate.
Yes. I translate findings into revenue at risk, cost and payback so the argument works in a budget meeting.
Coaching is on-demand access with no minimum commitment, good for a specific decision. Fractional leadership is ongoing ownership of the roadmap and results.
Yes. Recommendations arrive implementation-ready, and I'll review the work before launch so fixes don't create new problems.
Tell me what's stuck and I'll tell you which engagement fits.
Book a callAlso working with: Private Equity Corporate Development