Insights &
Data Studies
Original research and technical analysis from enterprise SEO work. Every claim traces back to data I collected and published myself.
Data Studies
Original research built from datasets I collected and analyzed myself.
How Often Does Google Change Title Tags and Why?
24,886 title tag observations across the first 50 pages of Google results. Google rewrote 76.04% of them. Results break down by search intent, YMYL status, industry, and search volume.
View the study →Guides & Analysis
Practical breakdowns of technical SEO problems that keep resurfacing in enterprise work.
Why SEOs Should Care About the Accessibility Tree
AI agents do not read pages the way humans do. They consume the accessibility tree. That makes AX tree optimization the next layer of SEO, and the foundation of agent engine optimization.
Read the analysis →How to Use Hreflang Tags to Improve Your International SEO
Tag anatomy, implementation methods and placement options, language and country codes, x-default fallback, and the common mistakes that quietly cause duplicate content across regions.
Read the guide →Frameworks & Experiments
Repeatable models for M&A due diligence, AI search visibility, and organic attribution.
More research in progress. Check back soon.
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