You close deals. The acquired site's traffic doesn't transfer with the signature; it transfers with the URLs and content that earned it. I plan that part.
Best for:Early screening of targets when you can't or won't contact the seller yet.
Typical timeline: 3 calendar days, from $3,500
Learn more about Pre-LOI AuditBest for:Confirmatory diligence before close, with access to the target's analytics.
Typical timeline: 2 to 3 weeks, from $7,500
Learn more about Full Due DiligenceBest for:A single acquisition about to be consolidated, migrated or rebranded.
Typical timeline: Scoped per asset, fixed fee agreed in writing
Learn more about Integration PlanBest for:Teams making serial acquisitions that need one standard across the portfolio.
Typical timeline: Scoped per program, fixed fee agreed in writing
Learn more about Roll-up ProgramWildcard redirects, retired equity-bearing URLs and overlapping content cannibalizing the parent site don't show up in the purchase agreement. They show up in the traffic report.
At LifeStance I lived with the plans I wrote. Some brands merged straight into the parent domain, others ran under their own names first, then consolidated in stages.
Your agency or in-house team does the build. I set the plan, review the redirect map, run QA before launch and hold the standard through monitoring.
At LifeStance Health I built post-close SEO plans for 20+ regional mental health brands and consolidated them into the parent domain ahead of the company's IPO.
Thirty minutes on the deal, the integration model you're leaning toward and your timeline.
NDA first, then a fixed-fee scope agreed in writing.
URL inventory, equity mapping, content overlap and a platform fit check, all done by me.
A decision-ready plan and a walkthrough with your team and agency.
Most of my work is under NDA. If you need confidentiality, it's already the default.
A practical guide for acquirers adding international sites and regional versions to an existing domain.
Read articlePlatform choices shape what an acquired site can become, which is why I check platform fit before any migration plan.
View my author bio on Search Engine Land ↗ (opens in new tab)Useful when a post-close dip needs a diagnosis rather than a guess.
View my author bio on Search Engine Land ↗ (opens in new tab)Traffic doesn't transfer with the deal. It transfers with the URLs, content and signals that earned it. Whether it holds comes down to where each equity-bearing URL redirects, how overlapping content is resolved, whether the platform supports the new structure and whether the timeline leaves room to fix what breaks.
Before close if you can. Diligence becomes the first stage of the migration. I also start at close or in the first 100 days.
It depends on brand equity, content overlap and platform fit. I recommend a model and show the reasoning. Retiring a regional name too early can leave branded demand with nowhere to land.
No. Your agency or in-house team keeps the build. I set the plan, review the redirect map, run QA before launch and hold the standard through monitoring.
Yes, and I'll tell you early if the redirect map won't be ready. When the date is fixed and the map isn't finished, the date wins and the dip lands in a quarter someone is watching.
Tell me the timeline and the integration model you're considering.
Book a callAlso working with: Private Equity In-House SEO Teams