Multi-location providers, acquired practices and regional brands make healthcare SEO a structure problem first. I've built it, merged it and lived with the results.
Best for:Buyers of practices, clinics or healthcare content sites who need to know whether the organic demand will hold.
Typical timeline: 3 days to 4 weeks, from $3,500
Learn more about Healthcare M&A Due DiligenceBest for:Providers consolidating acquired regional brands into a parent site.
Typical timeline: Scoped per asset, fixed fee agreed in writing
Learn more about Post-Acquisition SEO IntegrationBest for:Multi-location organizations with large location, provider and service page footprints.
Typical timeline: Scoped per site, fixed fee agreed in writing
Best for:Healthcare marketing teams that need senior direction without a full-time hire.
Typical timeline: Ongoing, scoped monthly
Patients search for the local name they know. Retire it before the parent brand has earned recognition in that market and the branded demand has nowhere to land.
I've worked at healthcare agencies (Cardinal Digital Marketing, IV Interactive) and in-house at a national home health care brand, and I've spoken on healthcare marketing on podcasts.
Hundreds of near-duplicate pages need a plan for what to keep, merge or retire. I decide that page by page, not by section.
At LifeStance Health I led SEO due diligence, integration and organic growth across 20+ regional mental health brand acquisitions, then consolidated them into the parent domain ahead of the IPO.
Thirty minutes on your locations, your brands and what's changing.
NDA first, then a fixed-fee scope agreed in writing.
I work the data and the site architecture myself.
A written plan and a walkthrough with your marketing and development teams.
Most of my work is under NDA. If you need confidentiality, it's already the default.
Regional search principles that matter when every market has its own competitors and brand recognition.
View my author bio on Search Engine Journal ↗ (opens in new tab)A foundation for the local listings every location needs.
View my author bio on Search Engine Journal ↗ (opens in new tab)Entity work that applies to providers and brands trying to own their own name in search.
View my author bio on Search Engine Land ↗ (opens in new tab)Yes. I've worked at healthcare agencies (Cardinal Digital Marketing and IV Interactive), in-house at Epic Health Care, and on the LifeStance Health roll-up. I've also been a guest on healthcare marketing podcasts.
Each brand is assessed individually, then overlap across the group is mapped, including assets you already own. At LifeStance, some brands merged straight into the parent domain and others ran under their own names first.
Not too early. Local patients search for the name they know. I recommend when to merge based on brand equity and content overlap, and in what order.
No. The work uses analytics, Search Console and crawl data. If anything sensitive comes up, we handle it under NDA and I'd ask for aggregated data only.
Yes. I govern the work and your agency or in-house team keeps the build.
Tell me about your locations and brands and I'll tell you where search risk sits.
Book a callAlso working with: Private Equity Corporate Development