Semantic schema markup is a way to add structured data to your website’s HTML code that helps search engines better understand the content on your website. It uses a vocabulary of metadata that describes the meaning and relationships between different pieces of information on your website, such as the title of a page, the author of an article, the date of publication, and so on.
By adding this structured data to your website, you can help search engines understand the context and meaning of your content, which can improve your search engine rankings and make your website more visible to users who are searching for information related to your content. This is because search engines use structured data to create rich snippets, knowledge graphs, and other features that display more information about your website directly in search results.
Absolutely! By using semantic schema markup, you’re helping reinforce the circle of trust between content and links across the web.
Semantic schema markup can not only help you rank better for long-tail queries (as seen in my case study on InLinks), it can also help influence the knowledge Graph.
In fact, I earned my own knowledge panel with the help of semantic schema markup.
One of the more effective methods is to find the known entities within your content. Essentially, if the entity has a wikipedia page, you can literally copy and paste that Wikipedia link into the generator and Google will use that markup as context.
This is because Google learns about the majority of its newer entities from Wikipedia.