Where John McAlpin Has Been Featured

Along with being a recurring contributor to the two largest SEO publications in the world, John McAlpin has also been featured on numerous podcasts, SEO conferences, local SEO meetups, and other publications.

John McAlpin Speaking About SEO at Conference
search engine journal article

Publication Contributions

Search Engine Land

  • 3 SEO tools to build for your clients in Google Data Studio

Search Engine Journal

  • How to Spy on Competitors with Python & Data Studio
  • How to Forecast SEO Potential With Google Data Studio
  • 10 Ways to Think Like Googlebot & Boost Your Technical SEO
  • SEO Checklist to the Perfect Location Page and More!


  • Technical Guide to Optimizing Any WordPress Site
john mcalpin speaking at state of search 2019

Speaking Engagements

State of Search Conference

  • 2021
  • 2019


  • How to Get a Knowledge Panel Without a Wikipedia Page
  • 345 Talks

Dallas SEO Meetup

  • How To Create a Future-Proof 12-Month Content Strategy
podcasts john mcalpin


  • Austin Otaku – Episode 13: The Halloween Special with a Guest Panel
  • Search Engine Journal – Search & Destroy: SEO, Search Marketing & Heavy Metal Music
  • Bill Hartzer Podcast – John McAlpin on SEO Audits
  • Ignite My Site – Focus on These High Impact SEO Strategies
  • Just The Tips – SEO for Beginners with John McAlpin, Ep 136
  • Outcomes Rocket – Benefits of Digital Marketing in Healthcare
  • Convince and Convert – Yes, SEO Strategy Still Matters for Marketers
  • eHealth Radio Network – How Healthcare Companies Can Win at Digital Marketing
  • Enterprise Podcast Network – How Multi-Location Companies can Win at Digital Marketing
  • Social Speak Network – Interview with John McAlpin with Cardinal Digital Marketing
  • Super Joe Pardo – SEO for Your Business