Tools &
Resources
Built from enterprise client work. Each tool solves a specific problem I encountered repeatedly — no email required.
Online Tools
Run directly in your browser. No install or account required.
Response Code Checker
Trace the full redirect path of any URL. Identifies 301s, 302s, and multi-hop chains that bleed crawl budget and dilute page authority. Up to 10 URLs per check.
Use tool →AXray Extractor
Capture the full accessibility tree of any URL using a real headless browser. Inspect ARIA roles, names, and node structure for any live page.
Use tool →Search Off the Record: SEO Insight Library
Every SEO-relevant claim from Google's Search Off the Record podcast, indexed and searchable. 779 insights across 110 episodes, mapped to who said it and when.
Browse the library →Chrome Extensions
In-browser diagnostics that work while you browse. Install once from the Chrome Web Store.
Markdown Extractor
Extracts the main content from any web page and converts it to clean Markdown. Filters out headers, nav, and footers. One-click copy or download as a text file — useful for feeding clean content into AI workflows.
Install on Chrome →XPath Highlighter
Click any element to generate its XPath expression, or paste an expression to highlight matching elements on the page. Built originally to debug Screaming Frog crawl issues, with broader use in testing and automation.
Install on Chrome →SEO Link Highlighter
Highlights every link on a page with colored boxes — standard links in red, JavaScript links in yellow — and displays a running count. Supports dynamically loaded content including SPAs and AJAX-heavy pages.
Install on Chrome →GitHub Repos
Open-source scripts and frameworks. Fork, adapt, and use for your own client work.
Open-source repos in development. Check back soon.
Need help interpreting results?
Tools surface the data. Strategy determines what to do with it. If your findings need expert prioritization, let's talk.
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