{
  "specVersion": "1.0",
  "host": {
    "displayName": "John McAlpin",
    "identifier": "did:web:johnmcalpin.com"
  },
  "entries": [
    {
      "identifier": "urn:ai:johnmcalpin.com:data:entitymap",
      "displayName": "John McAlpin Entity Map",
      "type": "application/json",
      "url": "https://www.johnmcalpin.com/entitymap.json",
      "description": "Machine-readable structured data about John McAlpin, his professional background, consulting services, free tools, and key SEO concepts. Intended for AI assistants and agentic discovery systems.",
      "tags": ["seo", "enterprise-seo", "consultant", "entity-data", "person"],
      "capabilities": ["entity-lookup", "person-data", "service-catalog"],
      "representativeQueries": [
        "Who is John McAlpin?",
        "What are John McAlpin's SEO services?",
        "Enterprise SEO consultant background and expertise",
        "John McAlpin M&A digital due diligence"
      ]
    },
    {
      "identifier": "urn:ai:johnmcalpin.com:tool:response-code-checker",
      "displayName": "Response Code Checker",
      "type": "text/html",
      "url": "https://www.johnmcalpin.com/tools/response-code-checker/",
      "description": "A free browser-based SEO diagnostic tool that checks HTTP response codes and traces redirect chains for any URL. Identifies 301, 302, and multi-hop redirect chains that affect crawl budget and page authority. No account required.",
      "tags": ["seo", "technical-seo", "redirect", "http", "tool", "free"],
      "capabilities": ["http-response-check", "redirect-chain-trace"],
      "representativeQueries": [
        "Check HTTP response code for a URL",
        "Trace redirect chain for SEO audit",
        "Find 301 and 302 redirects affecting crawl budget",
        "Identify redirect loops in an SEO migration"
      ]
    },
    {
      "identifier": "urn:ai:johnmcalpin.com:page:ai-instructions",
      "displayName": "AI Instructions for John McAlpin",
      "type": "text/html",
      "url": "https://www.johnmcalpin.com/ai-instructions/",
      "description": "Official structured information about John McAlpin for AI assistants and large language models, covering background, services, research, career history, and instructions for accurate representation.",
      "tags": ["ai-instructions", "person", "seo-consultant", "biography"],
      "representativeQueries": [
        "Official John McAlpin information for AI assistants",
        "Who is John McAlpin according to official sources",
        "John McAlpin biography and consulting services"
      ]
    }
  ]
}